Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through Lenovo.com. However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to ID.me for a secure solution that protected their discounts from abuse.
According to an ID.me case study:
The message is clear: when brands protect their discounts from fraud, they’ll see higher revenue and customer acquisition in return.
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